Justin Whitcomb Promoted to Content Strategy Manager
Since opening our doors in July 2020 as one of the region's only dedicated content marketing agencies, Clixable has been blessed with steady growth. It indicates that we have tapped into an underserved niche of services locally and nationally.
This growth has presented opportunities for everyone on our team to grow, from learning new tools and technologies to taking on new responsibilities. Such is the case for Justin Whitcomb.
Justin joined Clixable in June 2022 as a part-time content writer, primarily responsible for developing blog and social content. It wasn’t long after that Justin demonstrated capabilities in other areas, such as strategy, analytics, and many other things we do every day—doing them all with excellence.
“A year and a half ago, I had no idea I’d be doing what I’m doing now,” Justin says. “I had no idea I’d be going from education and ministry to writing and content planning. But it was an incredibly intuitive switch. Creating content is about seeing value where others may not. Teachers and ministry leaders do the same thing daily—we dig for value, and what we uncover are incredible stories, passionate people, and unbelievable journeys that the world should hear. I’m blessed to be able to tell these stories daily and in so many different fields.”
“We dig for value, and what we uncover are incredible stories, passionate people, and unbelievable journeys that the world should hear.”
After only one year of absolutely crushing everything he touches, we proudly announce that effective July 1, 2023, Justin has been promoted to our full-time Content Strategy Manager.
“Anyone who has grown a business understands the stresses of finding the right people. Your people can either make or break your organization,” says Mark Henderson, owner of Clixable. “Hiring Justin a year ago was the best decision I could have made at the time, and now, I am not only confident he’s the right person for this new role, but I’m extremely excited to see where he can help take our business.”
Justin will still be very hands-on with content creation but will now also oversee nearly all content writing, including monthly strategy and planning, production management, content performance metrics, and more, all while ensuring that we are leveraging the latest technology to its fullest potential for our clients.
When asked about his work, Justin says, “Content writing, research, and strategy is a blast. I’ve always been a researcher, so I love digging into a new topic and finding out as much as possible about it. But putting that into action, backed by a strategy that helps businesses grow, is awesome work. Each day brings new challenges, new puzzles to solve, and new ways of thinking about how to create meaningful content that benefits people directly.”
About Clixable
Headquartered in Sioux Falls, South Dakota, Clixable was founded to help organizations brand themselves through intentional and consistent storytelling. We partner with clients in various industries across more than half a dozen states nationwide, helping them identify and share their unique stories across multiple channels and platforms for increased brand awareness, search rankings, demand generation, and sales. We believe that in business, the best story wins.